Are these just cheap foam products?

Absolutely not! We thoroughly researched the various kinds of foam out there, and we specifically wanted a material that will be lightweight, strong, durable, and stay in place. We make our Cushit and other products out of a high-end, proprietary plastic foam that is not like the Nerf® footballs or pool noodles you may be used to. It is a premium material that we guarantee 100% and is built to last!